Digital & Strategic Marketing

2 years | UGC Approved | NAAC Accredited | Integrated program

About Program

MBA Digital & Strategic Marketing from JECRC University is recognised by the Chartered Institute of Marketing (CIM); The program offers global exposure that will lead to a career with advanced skills and knowledge in the areas of international business strategy, management, conventional & digital marketing, including brand, technology, and the business processes which are required for both the public as well as the private organizations to function effectively in today's global marketplace.

The program allows the students to access CIM Associate Membership after completion. The curriculum provides students with a comprehensive foundation to comprehend international trade, policies, markets, organizational structure, and finances across several aspects of the global marketing sector. It helps them to understand how intricate growing economies interconnect enterprises globally.

Why CIM?

The CIM is the leading Global Professional Body for Marketing with over 50,000 members worldwide. First established in 1911, it has defined the marketing standards that have operated in the UK for almost a century and is the global champion of best marketing practice.

CIM offers membership, qualifications and training to marketing professionals around the world. With members and branches around the world, the CIM continues to raise the status of marketing to a more professional and strategic level around the world. CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, economies, and society.

It supports, develops and represents marketers, organisations and the profession all over the world. The Chartered Marketer status of CIM recognises a marketer's commitment to staying current and abiding by a professional Code of Conduct.

program Highlights

  • Globally Recognised CIM Associate Membership and Pathway to Progress to the Chartered Marketer.
  • Aids in developing a strong foundation on various aspects of International Marketing Practices.
  • Provides access to a range of benefits across 4Cs: Career, Capability, Community, and Content.
  • Offers various professionally recognized marketing & digital marketing core skills designed especially for modern marketers.
  • The marketing content maps against unique Professional Marketing Competencies, a framework of skills and behaviours to be followed by modern-day professional marketers.

program Takeaways

Dual Qualification
50000+ Members Worldwide
Global Charter from CIM
Hands-on Knowledge on Digital Marketing Tools & Strategies

JECRC University

Accredited by the BCI and UGC and approved by the Government of Rajasthan, the JECRC University is one of the most prestigious institutions in India for world-class quality education since 2012. Situated in Jaipur, Rajasthan, JECRC University offers a wide range of UG & PG programs, Globally Accredited programs, Research programs and Scientific Training facilities to its students to prepare them to be responsible citizens capable of meeting the demands of today's industry challenges.

JECRC University has partnered with ISDC – The International Skill Development Corporation to establish the International Centre of Excellence (ICoE).

ISDC (International Skill Development Corporation) is a leading International Provider for British Education and Skills. ISDC is working with many Universities and an excess of 25 Professional Bodies in the UK for their Market Expansion, TransNational Education and Growth. ISDC works with Universities and Higher Education Providers by Developing and Upgrading the Academic Degrees for the Future to Seek External Accreditations / Memberships / Qualifications along with the University Degrees.

ICoE was established to ensure that learners have a comprehensive understanding of the various global academic domains and certifications that are essential for them to stand out and meet the evolving industry standards.

Global Education

  • Specialization in Digital & Strategic Marketing
  • Global Charter from CIMA
  • Integrated Curriculum

Learning Methodology

  • Industry-Expert Faculties
  • Real-Time Case Studies
  • Student-Centred Learning Methodology

Career Assistance

  • 97+ Elite Hiring Partners
  • 1994+ Career Opportunities Per Year
  • 35%+ Woman Placements Per Year

Rankings & Recognitions

Career Prospects

An integrated MBA Digital & Strategic Marketing with CIM curriculum enables the students to shape up future finance professionals who can assume the responsibilities of strategic business leaders such as:

  • Digital Marketing Manager
  • Advertising Manager
  • Brand Manager
  • Market Research Analyst
  • Content Marketer
  • Analytical Marketing
  • Digital Media Analyst
  • Head of Digital Marketing
Duration 2 YEARS
ELIGIBILITY:Bachelor’s degree (minimum of 3 years) from a recognised university with at least 50%marks or equivalent CGPA (45% for SC/ST).
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program Syllabus
  • Principles of Economics & Markets
  • Managerial Effectiveness & Ethics
  • Accounting & Finance
  • Organizational Behaviour & Human Resources Management
  • Quantitative Techniques & Analytics
  • Information Technology for Management
  • Entrepreneurship
  • Corporate & Business Law
  • Marketing & Digital Strategy (CIM)
  • Innovation in Marketing (CIM)
  • Managing Finance In A Digital World
  • Digital Optimisation (CIM)
  • Digital Customer Experience (CIM)
  • Resource Management (CIM)
  • Analytics for Finance
  • Marketing Management & Research
  • Financial Markets
  • Managing Brands (CIM)
  • Global Marketing Decisions (CIM)
  • Corporate Digital Communications (CIM)
  • Creating Entreprenurial Change (CIM)
  • Summer Training
  • Dissertation

Fee Schedule

Tuition Fee Other Fee Annual Fee First Inst.+ Alumni & Admission Fee
1,67,500/-  82,500/- 2,50,000/- 1,35,000/-
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