BBA (Hons)
Digital Marketing

3 years | UGC Approved | NAAC Accredited | Integrated Programme

About Programme

With an integrated curriculum from DMI, BBA in Digital Marketing from JECRC University is a three-year Bachelor's Degree that entails an advanced study of the techniques used in the marketing of products or services using digital technologies such as the internet, mobile phones, display advertising, and other digital media platforms.

The programme intends to impart hands-on knowledge on a wide range of applications and techniques used in the field of Digital Marketing, as well as fundamental management sub-disciplines, sales conversion concepts, methods that enable an organization to analyse marketing campaigns, and the operation of the modern marketing world.

Why DMI?

The Digital Marketing Institute sets the global standard in digital marketing and selling certification with a presence in more than 115 countries. The DMI offers industry-recognized, globally respected qualifications. The Industry Advisory Council, representing the world's largest and most influential digital brands, validates all Digital Marketing Institute programme content.

It allows students, educators and employers to quickly understand a professional's competency and assists in portability between countries or employers. It will enable all groups to understand the certification standards, the skills and competencies and modes of assessment, and it relates these certifications to industry-specific roles and jobs. The certification is the currency that flows between these key stakeholder groups.

Programme Highlights

  • Leads to DMI Membership upon the Graduation.
  • Digital Marketing Institute Certification Framework defines the digital certification and progression routes available to students, professionals, educators and industry.
  • It operates internationally and importantly provides a basis for professional certifications within the Digital Sales & Marketing Industry.
  • Apply knowledge paradigms in international marketing to gain insights into similarities/differences across cross-cultural markets and their marketing implications.
  • Demonstrate an appreciation for designing and managing international marketing programmes in consumer markets.

Programme Takeaways

Dual Qualification
Global Accreditation from DMI
Global Presence in 115 countries
Hands-on Knowledge on International Digital Sales & Marketing Industry

JECRC University

Accredited by the BCI and UGC and approved by the Government of Rajasthan, the JECRC University is one of the most prestigious institutions in India for world-class quality education since 2012. Situated in Jaipur, Rajasthan, JECRC University offers a wide range of UG & PG Programmes, Globally Accredited Programmes, Research Programmes and Scientific Training facilities to its students to prepare them to be responsible citizens capable of meeting the demands of today's industry challenges.

JECRC University has partnered with ISDC – The International Skill Development Corporation to establish the International Centre of Excellence (ICoE).

ISDC (International Skill Development Corporation) is a leading International Provider for British Education and Skills. ISDC is working with many Universities and an excess of 25 Professional Bodies in the UK for their Market Expansion, TransNational Education and Growth. ISDC works with Universities and Higher Education Providers by Developing and Upgrading the Academic Degrees for the Future to Seek External Accreditations / Memberships / Qualifications along with the University Degrees.

ICoE was established to ensure that learners have a comprehensive understanding of the various global academic domains and certifications that are essential for them to stand out and meet the evolving industry standards.

Global Education

  • Specialization in Digital Marketing
  • Global Accreditation from DMI
  • Integrated Curriculum

Learning Methodology

  • Industry-Expert Faculties
  • Real-Time Case Studies
  • Student-Centred Learning Methodology

Career Assistance

  • 97+ Elite Hiring Partners
  • 1994+ Career Opportunities Per Year
  • 35%+ Woman Placements Per Year

Rankings & Recognitions

All Over India
in the Best University Survey 2020

Career Prospects

Graduating with a BBA (Hons) Digital Marketing integrated with the DMI curriculum can land you in Global Careers in high scoped job roles including:

  • Digital Analyst
  • Social Media Analyst
  • Digital Marketing Specialist
  • Digital Content Expert
  • Digital Marketing Strategist
  • Advertising Manager
  • Marketing Communications Manager
  • Brand manager
Duration 3 YEARS
ELIGIBILITY:10/+2 passed from educational institutions recognized by the State or Central Government.
apply now
Programme Syllabus
  • Principles of Management
  • Business Mathematics & Statistics
  • Business Economics
  • Fundamentals Of Management Accounting
  • Fundamentals Of Financial Accounting
  • Communication Skills
  • Culture Education - 5
  • Organization Behavior
  • Principles of Marketing Management
  • Human Resource Management
  • Managing Finance In A Digital World
  • Excel Foundations
  • Professional Skills
  • Culture Education - 6
  • Marketing Principles & Communication
  • Fundamentals of Digital Marketing
  • Research Methodology
  • Human Resource Development
  • Comp. Applications III (MS Project)
  • Open Elective
  • Life Skills - 1 (Personality Development)
  • Value Education -5
  • Operation Management
  • Campaigns Planning
  • Digital Marketing Techniques
  • Corporate governance and Social responsibility
  • Open Elective
  • Life Skills - 2 (Aptitude)
  • Value Education - 2
  • International Business Management
  • Legal Environment for Business
  • Corporate Strategy
  • Marketing & Digital Strategy
  • Innovation in Marketing
  • Professional skills-II
  • Summer Training
  • Customer relationship management
  • Project Management
  • Leadership Skills
  • Professional Skills-III
  • Digital Optimisation
  • Digital Customer Experience
  • Project Work

Fee Schedule

Tuition Fee Other Fees First Year Fee Total Course Fee Alumni, Admission Fee One Time,
Non Refundable
First Semester +Alumni & Admission Fee
at the Time of Admission
Subsequent Semester
84,500/-  45,500/-  1,30,000/- 3,90,000/- 10,000/- 75,000/- 65,000/-
Enquire Now Apply Now